Alfred Enderby Since 1918


We at Alfred Enderby, are wholeheartedly acknowledging the need to move towards a more sustainable approach that supports the people in our supply chain, economies and natural eco systems and are developing the Alfred Enderby Sustainability Strategy with the needs of our customers in mind whilst sincerely caring for the people and natural resources within our supply chain.

We sell most of our fish in recyclable card board boxes and avoid using polystyrene and plastic where ever possible. We source all of our fish from sustainable sources and make sure that all the fish waste we discard is made into fish meal.

Sustainably Sourced

Wild Haddock

Our haddock is sustainably sourced from superior managed Icelandic fisheries, who prioritise  protecting and looking after fish stocks for Iceland. The natural wild Haddock is low fat, high protein, high nutrition and easy to cook fast... It really doesn’t get any better! Rather than trawlers steaming down to Grimsby to land their fish the trawlers land the fish in Iceland and it is amalgamated together with many other trawlers and shipped to Grimsby on a larger chilled container ship. 

Sustainably Sourced

Scottish Salmon

Our salmon comes from two of the the very best premium salmon producers in Scotland, the first from Loch Duart, which was the first salmon producer in the world to become RSPCA assured, focussing on welfare and sustainability, the second The Scottish Salmon Company who are also RSPCA assured and who also have a PGI (Protected Geographic indication).

Our salmon farming partners really do provide the very best level of care & sustainability, they are committed to the highest standards of animal husbandry, adhering to the independently audited code of practice for Scottish Finfish Aquaculture.


From Our Journal

Winter On The Farm

Winter On The Farm

We were thrilled to feature on Channel 5’s Winter On The Farm, when Cannon Hall farms Head Chef Timothy Bilton, came to visit us at our Grimsby smokehouse.

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