We need a 48 hour lead time to ensure we have the product in stock and to organise delivery. If you need an urgent delivery please call us on 01472 342984.

Please call us on 01472 342984 or email us at smoked@alfredenderby.co.uk. Please allow 48 hour for any amends to be made.

Please call us at your soonest on 01472 342984. If your order has already been prepared for dispatch we may not be able to amend it.

Please call us at your soonest on 01472 342984. If your order has already been dispatched we may not be able to amend it.

Delivery is free on orders over £90. 

£6.00 on orders between £70 and £89.99
£8.95 on orders under £70
£20.00 for Saturday orders

Pick Up at our Smokehouse is Free


We pack our orders by hand and we take great care with our deliveries because fish is perishable so our deliveries must be reliable and very fast. 

For these reasons, our delivery charges are higher than those for items such as books or clothes.

We deliver on Wednesday, Thursday, Friday & Saturday. Except on Bank Holidays.

We’re not able to offer delivery slots however DPD will email or text you with information on your delivery. If the courier is not able to find you we ask them to leave the package in a safe place. 

For any problems with your delivery please call us on the day so we can request more information on your behalf.

All our courier deliveries are done via DPD Next Day. You will be emailed or texted the tracking details by DPD in advance.



Local Deliveries are made by one of friendly staff and we require a phone number so we can text you delivery updates. You will not be able to track the local deliveries.

Our courier will leave the package in a safe place if they cannot contact you. The package does not require a signature.

We use well insulated boxes and include ice packs in all our packages. Although the ice-packs may melt be assured the temperature of the box will stay constant to ensure the minimum chill time doesn’t change. Our packages can safely be in transit for up to one day.

No, please call us on 01472 342984 or email us at smoked@alfredenderby.co.uk and we will take your order over the phone or email.

Yes, please call us on 01472 342984 by 10am at least 1 working day before your delivery date.

No unfortunately once an order has been processed it’s no longer possible to cancel it. We prepare all our orders by hand so we have a very tight schedule we need to keep.

If you see anything wrong with your order or would like to amend it please call us on 01472 342984 or email us at smoked@alfredenderby.co.uk. Please allow 48 hour for any amends to be made.

We don’t offer gift wrapping however we hand pack all our orders to the highest standards so rest assured your gift will be beautifully presented.

We put a lot of love and care into our products as well as into how we package and deliver them But if for whatever reason you are unsatisfied with your order please call us on 01472 342984 or email us at smoked@alfredenderby.co.uk and we will do our best to help.

For all storage and instructions on how long each items keeps please check the product page on our website.

Some of our items also have stickers with safe keep instructions. Please call us on 01472 342984 if you have any queries and we can help.

We smoke our fish in truly traditional way for at least 12 hours in our 100 year old smokehouse. The build up of tar and our cold slow smoking process enhances the smoky taste of the fish.

We don’t inject our fish with water or smoke essence, as is common in commercial fish smoking processes.

We source our fish from hand picked suppliers in Scotland and Iceland who follow sustainability and animal welfare practices.

The fish may contain bones. We do our best to de-bone all our fish fillets however small bones may remain.

The Food Standards Agency recommends two portions of fish a week. Fish is rich in protein and minerals and salmon and trout are rich is in omega 3 fatty acids.

No please do not give raw fish to children as it can be a source of food poisoning. Do not give fish to babies younger than 6 months.

Our fish is brined and cured in salt however the level of salt retained in the ready to eat product is relatively low at 1%.

Slice thinly from the tail end. Trim away the tougher dark meat found near to the skin.

All our packaging can be recycled. Please separate any of the plastic from the cardboard and recycle according to your local authority's advice.

The key is not to overcook fish, it’s a natural fast food. We put cooking and preparation information on every product on our website. We also have a recipe library with delicious fish dishes suitable for all cooking skills. If you require further information, please call us on 01472 342984 or email us at smoked@alfredenderby.co.uk

The haddock is Icelandic or north east Atlantic. Haddock prefer the deep cold water of the North Atlantic and as UK waters continue to warm then fish have moved naturally further North.

We buy our haddock almost exclusively from Iceland, the Icelandic manage their fisheries meticulously and provide a sustainable well managed stock.

All of our salmon is farmed on some of the most regulated and well managed farms in Scotland. We pride ourselves on buying the freshest and best there is. Wild salmon simply isn’t available and can be as much as 30 times more expensive than farmed.